A key component to effectively attracting your audience is to better understand their preferences. Even the most seemingly insignificant change, like changing the color of the buttons on your website, can have a major impact on how effective your materials are. Fortunately, through a process called A/B testing, observing the impact of these changes is somewhat straightforward.

There’s a big difference between turning off any other appliance, like a stereo or a television, and turning off a computer. A computer takes much more time to shut down than your average device, but why is this the case? Is there a way to speed up this process? This tip will explain these processes and provide some ideas for how you can make this process much faster.

As useful as a spreadsheet can be to convey information, they can be a little drab and disengaging if the full capabilities of Microsoft Excel aren’t understood and leveraged. For today’s tip, we’ll go over a few little-known and underutilized features that can help you create spreadsheets with both more style, and more utility.

You literally never know when your data may be lost. It may be frightening to consider, but there are so many factors that could lead to you losing your data, ranging from an act of nature to user error. To counter this, you need to make sure your backup solution meets certain requirements. Today, we’ll review those requirements.

You don’t need us to tell you that servers, workstations, and many other network components create a lot of heat from constant use. Servers in particular produce an incredible amount of heat, so much that they need to be kept in a climate-controlled room to ensure they don’t overheat and cause hardware failure. How can you make sure that your business’ servers are in an adequate environment to preserve your organization’s future?

One of the most important considerations in any business is to ensure that payments are properly received and processed. Otherwise, you may as well not be in business at all. To help expedite this, we’re dedicating this week’s tip to creating a better, more effective invoice. Let’s get into it.

Security is always changing due to the volatility of online threats and vulnerabilities. Things have changed so much over the past decade that solutions that worked back then are so outdated that they put your business at risk today. This brings into question what you should expect in the years to come. What are some of the threats that your business can expect to face in the future?

It only makes sense that you would want only the best security for your organization. It’s natural to want to eliminate risk entirely. However, this simply is not a realistic viewpoint to take where your security is concerned, and it can even contribute to greater security issues as a company holds out for the best solution.

It’s difficult to judge whether or not an app can expose your business to risk without first downloading it. Despite their best efforts, Google Play and the iTunes store can’t possibly identify every single malicious application out there. Unfortunately, you’re charged with taking the security of your mobile devices into your own hands, but thanks to Google Play Protect, this responsibility is a bit more mild.

Writing an email is one of the most prevalent methods of communication in the business world, but it’s not as easy as you might think. There are considerable details and intricacies to mastering this art, and we’re here to help. By the end of this blog article, you’ll be armed with five tips to write the most effective email that you can.

More businesses than ever before have been falling victim to the various threats found on the Internet, which has provided a valuable opportunity to learn more about how to protect your business and ensure its survivability in the face of data breaches. However, even your employees are a valuable method of securing your business, especially if you take the time to explain to them the important role they play in security.

You may have purchased a solid state drive because of its many benefits over the hard disk drive. Although, if you want to get the most bang for your buck with a SSD, you’ll want to follow these best practices.

How confident are you that your employees act in the best interest of your company’s security with every decision they make? While it’s certainly the case that you, as the business owner, think along these lines, it’s also true that the average worker isn’t nearly as motivated about network security as you are. The challenge, then, for business owners is to get everyone in your organization on the same page when it comes to security best practices.

The future of any organization is only as good as its business continuity plan. This is a well thought out plan that instructs a company of what to do in the face of a disaster, so they can return to normal operations as quickly as possible. One key part of every business continuity plan that should never be overlooked: the backing up and recovery of your data.

A cracked screen can happen to anyone at any time. All it takes is bumping into someone or your grip slipping off of your device, and boom--cracked screen. In cases, such as this, what’s the best way to move forward?

Businesses don’t typically pay enough attention to the possibility of a cyber attack--a scary thought if you’re unprepared. Instead of just hoping that hackers will overlook your company, you need to equip your network with enterprise-level security tools while taking proactive measures that keep threats out of your infrastructure.

All across the United States, banks are rolling out ATM improvements to help boost the security of their members by utilizing mobile devices. While these measures will undoubtedly help, they aren’t enough to fix all of the vulnerabilities that ATMs suffer from without some vigilance on the user’s part.

How does your business handle threats to its data security? You might think you’re safe, but according to the Ponemon Institute, nearly four out of every five organizations aren’t prepared to fend off threats to their security. This is a major problem, so it should make you question whether you’re prepared to handle the various security risks that could potentially plague your business.

Hackers have the ability to cripple systems and steal important (or sensitive) data, and if you’re not careful your business could become their latest victim. Here are five ways that you can make it more difficult for hackers to infiltrate your systems and steal your data.

You implement technology solutions to keep your network safe from hackers, but what would you do if your systems were bypassed and infiltrated? Every business owner needs to consider this scenario, because even the best of us can fall victim to hacking attacks when we least expect them. Approaching such an event in a reasonable way is your best chance of making it through in one piece.