window._mfq = window._mfq || []; (function() { var mf = document.createElement("script"); mf.type = "text/javascript"; mf.async = true; mf.src = "//cdn.mouseflow.com/projects/0148bb62-7ff8-46ae-a466-bf3fd13c7d09.js"; document.getElementsByTagName("head")[0].appendChild(mf); })();
407-478-6600    Get SUPPORT

TaylorWorks Blog

Know Your Tech: A/B Testing

Know Your Tech: A/B Testing

A key component to effectively attracting your audience is to better understand their preferences. Even the most seemingly insignificant change, like changing the color of the buttons on your website, can have a major impact on how effective your materials are. Fortunately, through a process called A/B testing, observing the impact of these changes is somewhat straightforward.

A/B Testing, Defined
Running an A/B test is the process of comparing a single variable to deem which option, Option A or Option B, is the more effective of the two. The key to an effective A/B test is to only change one thing between the two test subjects - otherwise, you have no way of knowing exactly what it was that was the influential change.

A/B tests can be used to make a wide variety of choices, from something as simple as an adjustment to a call-to-action to a different layout to a particular page. In this case, Option A should be the way things currently are to serve as a control for the experiment, while Option B displays your proposed change. Each option is then presented to an equally-sized segment of your audience to deem which of the two is the more effective.

Setting Up an A/B Test
A/B testing can be used to make a vast number of decisions, as long as they are approached one at a time. As we said before, if multiple variables are involved in a single test, that test isn’t going to deliver reliable enough results to make any well-supported decisions. It is also worth mentioning that A/B testing tends to work better when comparing options for relatively minor changes, like calls-to-action or images included in an email or on a landing page, rather than big ones.

The first step will be to decide which variable you intend to test, followed by your determination of a metric to base your observations against. Does this change boost engagement? Increase the time spent on page? Improve your click-through rate?

Once this has been accomplished, you’re ready to state what your control option will be, and what your change will be after that. Your control group should be whatever you currently have in place, so you can accurately judge if a change would be an improvement or not. Then you need to settle on a sample size, or the number of recipients that will be a part of this test.

Not all changes will be accurately measured with a sample size alone. Some changes would be better left running until a statistically significant data sample has been collected. Speaking of statistical significance, you will also need to decide how significant your results have to be before a change is deemed to be worthwhile.

Running An A/B Test
There are two real keys to running a successful A/B test: first, you have to give it enough time to collect the data you’ll need to come to a conclusion, and second, both options need to be tested at the same time to prevent other variables from affecting your data. Of course, if the variable that your A/B test is evaluating is timing, this doesn’t apply so much.

In short, A/B testing is a relatively simple way to make sure that you’re having as large an impact on your audience as possible. Can you think of any times that you’ve done something similar to test out a proposed change? Tell us about it in the comments!

Hackers Target Major Sporting Events
Hackers Plus Artificial Intelligence Equals Big Tr...
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Wednesday, September 19 2018
If you'd like to register, please fill in the username, password and name fields.

Captcha Image

Tag Cloud

Tip of the Week Security Technology Cloud Network Security Best Practices Managed IT Services Privacy Business Computing Hackers Data Backup Email VoIP Hosted Solutions Malware Mobile Devices Data Recovery Outsourced IT Google Tech Term Microsoft Data Innovation Backup Internet of Things Saving Money Cloud Computing Software Internet Business Continuity Ransomware Hardware IT Support BDR Small Business Efficiency Cybersecurity IT Services Android Smartphones Communication Disaster Recovery Applications Artificial Intelligence Cybercrime Communications User Tips Business Network How To Router Gadgets Law Enforcement Managed IT Managed IT Services Windows 10 Phishing Business Intelligence Virtualization Smartphone Chrome Mobile Device Management Money Two-factor Authentication Data Security BYOD Productivity Collaboration Data Protection IT Support Windows Browser Business Management Save Money Avoiding Downtime Computers Facebook Vulnerability Social Media Connectivity Spam Training Telephone Systems Computer Redundancy Passwords Mobility IT Management Alert Document Management Blockchain Apps Productivity Social Engineering Compliance Analysis Bandwidth Proactive IT Firewall Workplace Tips Office 365 Identity Theft App Word Remote Monitoring Upgrade Workers Servers Credit Cards Flexibility Update Solid State Drive Password Information Technology Settings File Sharing OneNote CES Sports Private Cloud Information Server Wi-Fi Business Owner Data loss Encryption Machine Learning Data Breach Education Bring Your Own Device Content Management Holiday Mobile Computing Managed Service Spam Blocking Access Control Automation Paperless Office Mobile Device Work/Life Balance IT Plan Smart Tech Microsoft Office Windows 7 Budget Virtual Assistant Value Operating System Comparison Big Data Unsupported Software Website Infrastructure Data Storage VPN Employer-Employee Relationship Networking Unified Threat Management Miscellaneous Black Market Content Filtering Skype Evernote Criminal Wire Software Tips Trending Line of Business Practices Safe Mode Instant Messaging Password Manager Storage Hacking Accountants HVAC SaaS Wireless HIPAA Excel Millennials Cables Current Events Worker Commute Meetings Botnet Digital Signature Electronic Health Records Hard Drives Cleaning Windows 10 Battery Start Menu Wireless Charging Legal Entertainment Physical Security Lifestyle MSP Hosted Computing Audit USB Flash Fraud Business Mangement Computing Infrastructure webinar Data Warehousing Enterprise Content Management Remote Computing Tip of the week Workforce Unified Communications Devices Knowledge Travel Computer Care Inventory Mobile Smart Office Public Cloud Emails Remote Worker Recovery Augmented Reality Amazon Gmail Addiction Conferencing Data Management Google Docs IoT Password Management Cortana Wireless Technology Keyboard Windows Server 2008 Telecommuting Theft Thought Leadership Network Congestion Screen Mirroring Business Technology Strategy YouTube Samsung Wiring Downtime Professional Services Managed Service Provider Charger HBO Computer Fan The Internet of Things Sync Amazon Web Services Recycling Cache End of Support Marketing Hacker Voice over Internet Protocol Proactive NIST Remote Work Google Apps Streaming Media Electronic Medical Records IT Consultant Save Time Cast Software as a Service GDPR Authentication Health Office Tips Patch Management Tools Human Resources Students PDF Risk Management Outlook FENG Telephony Online Shopping eWaste Wireless Internet Multi-Factor Security Remote Monitoring and Maintenance Insurance Cryptocurrency Technology Tips Regulations Content Filter HaaS Leadership Users Government Telephone System Windows 10s Frequently Asked Questions Specifications E-Commerce Fiber-Optic Nanotechnology Virtual Reality Root Cause Analysis Scam Staff Healthcare Google Drive Netflix Advertising Rootkit Mobile Office Audiobook Office Domains Wearable Technology Colocation Employer Employee Relationship Regulation Video Games Camera History Transportation Relocation Books Search Public Speaking How to Twitter Computer Accessories Automobile WiFi Presentation Printers Techology Two Factor Authentication Benefits Humor CrashOverride Vendor Management Best Practice Lithium-ion battery Assessment Troubleshooting Internet Exlporer Bluetooth Scalability 5G User Error Tech Support Smart Technology IBM Emergency Hybrid Cloud Webinar Safety Television Shadow IT Hosted Solution Experience Company Culture Hiring/Firing Customer Relationship Management IT solutions Competition Public Computer Fun Internet exploMicrosoft Worker IP Address Content Quick Tips Music Managing Stress Loyalty Files Customer Service Politics

Mobile? Grab this Article!

QR-Code dieser Seite